Top 5 Travel and Local Apps Performance in Australia Q1 2025

In the first quarter of 2025, the top travel and local apps in Australia showed varied performance trends in terms of downloads and active users. Here's a closer look at how these apps fared.

Booking.com: Hotels & Travel saw a steady number of weekly downloads, starting at around 33.1K in early January and fluctuating slightly to end at 25.1K by the end of March. The app maintained a high level of weekly active users, peaking at over 1.26M at the start of the quarter and hovering around 926K by the end.

Trip.com: Book Flights, Hotels demonstrated a notable increase in weekly downloads, rising from 24.8K at the beginning of January to a peak of 33.4K in late February. Active users showed a downward trend, starting at 114K and ending at approximately 115K by the close of the quarter.

EasyPark - Parking made easy experienced a consistent pattern in weekly downloads, beginning at 26.2K and concluding the quarter with 19.3K. Active users showed a dynamic trend, peaking at around 519K in mid-March before settling at 513K.

The Virgin Australia app's downloads climbed from 17.4K in early January to a high of 23.1K in late March. The app's active user base remained strong, with fluctuations around a quarter million throughout the period.

Finally, Airbnb showed a decline in weekly downloads from 26.9K at the start of January to 18.7K by March's end. Active users started at 938K, dipped mid-quarter, and rose again to 681K at the quarter's conclusion.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit their platform.